The Adventures of Keyword Research: Short and Long-Tail Journeys

short taillong tail

I decided to delve into some keyword research that was relevant to the website I would like to launch about dressing trendy and hipster as well as soaking in the Indie music culture in order to really own the “urban” style. Instead of searching keywords involving indie music, I wanted to make my topic is broad as possible by using the term hipster in both of my searches using Google’s AdWords. Using this tool was a little confusing to get the hang of in the beginning, but proved to be very insightful when it comes to making decisions on launching a website. AdWords can lend you a hand in launching a website because it can give you the facts as to what keywords and phrases are going to be searched for most often. I will know what words I can use that will get fashion lines to want to advertise on my site.

Keep It Simple Stupid

My short tail keyword search was: hipster style. I kept it simple and broad to get as many results as possible. The SERP was not as chalk full of content as I had previously suspected. I was shocked to only find 26 search results. This tells me that my website might actually be something worth reading if there really is this little of content about it on the web. Among the 26 keywords: vintage, retro, and urban were the three that seemed to have the most competition when it comes to advertisers. These three keywords are very popular when it comes to fashion industry now and many fashion companies would be interested in marketing to those actually looking for these such clothes.

My long tail keyword search was learning to dress hipster. It was a bit more specific because it was looking for content with an explanation on how to learn the style for yourself. Not to my surprise, I only received 4 results. I noticed a few things between these two keyword searches. There was a peak in searches near the fall and it declined just after winter. This could tell me how well my website would buzz depending on the season. Depending on the search query I chose to use could greatly affect the results of my keyword research. Changing just one word in the phrase, could yield either a significant amount more or less. The competitive nature goes way down with this long-tail keyword search because less users will search so specifically, especially if they’re trying to learn something as a broad topic.

The user intent I found most common was the help on where to buy vintage clothes and how to piece them together. These users are looking for an outlet that explains what clothes to get and where to get them.

If this whole keyword research adventure has your attention check out this article that goes in detail about how Google is actually moving to secure search completely.


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